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CHARISMATIC LEADERSHIP
What motivates people to work and to achieve? What circumstances
create an environment in which some people achieve and others do
not? Does motivation come from within or does it come from others
- from leaders or managers? Can you motivate the un-motivated?
Does it have to involve money? Why is it that some work teams achieve
and others do not? Is it that the better work unit has better people?
If this is so, then does that mean that the better work unit would
succeed whether they were led or not? Is leadership the same as
management or is leadership a part of management? Are managers
and leaders the same?
When I was researching the subject of success in the middle eighties
I proposed the question 'What makes this sales team perform better
than that one'? I was met with 'The difference is the manager'.
It should not have been a surprise. Yet for my own part, having
been part of various working groups throughout a successful commercial
career, I felt uncomfortable that my exertions might likewise be
explained away to some researcher as being the result of some managerial
intervention rather than my own skill. It begs the question - 'Does
a team, whether successful or not, have a separate distinct motivational
entity, or does a team owe its success to a manager?' Indeed, if
a team of workers relies upon its success to the sum total of the
individual driving forces within it, does it need managing at all?
Clearly, the responses I got to the question 'What makes this team
more successful than that team' left me in little doubt that senior
managers believe success to be determined by successful managers
- but then they would say that wouldn't they?
My research shows that top performers exist in all walks of life and whilst representing
only 10-15% of the working population, they are in many cases responsible
for 60% to 80% of results. It appeared to me that the PARETO principle
of the 80/20 split was not just merely a theoretical statistic
but a valid reality. I found that in teams where around only 10-15%
of that team was successful, and the rest were not, most of that
10-15% were unequivocal in their condemnation of the team leader.
Top performers it would appear have little time for average performing
managers, or indeed for average performing colleagues. What I also
found was that these top performers represented to their lesser
performing colleagues a focus which I found replicated in Charismatic
Leaders, in that they displayed in the eyes of their peers a set
of values and behaviours missing from their team leaders. Seemingly,
people want leadership, and when it is missing, they bestow the
qualities associated with good leaders on anyone close enough to
wear the mantle.
In sport it is held that managers are responsible for the team’s
performance, and whether the other team has better players or not,
there is an implicit expectation that a good manager will produce
a good team. Despite the introduction of Premier Leagues in all
types of sport, which bring with it vast sums of sponsorship and
corresponding transfer fees and marketing opportunities, good managers
are still believed to deliver 'David' style punches to 'Goliath'
challenges. In many ways, it can appear a reasonable assumption
that where certain professions rely upon physical exertion and
face to face confrontation with others, elements such as belief,
confidence, commitment, positive attitude, and the inspiration
of a leader, can and do play an important part in the eventual
results of the team. It is not unusual for business teams to also
adopt these trait descriptors as being a requisite for achievement
of business goals. Yet whether these traits are relevant or not,
or how to measure them, or even to instil them, is open to considerable
debate.
What is it that managers do that affect performance? When I explored
the reasons that people gave for successful managers and what was
the special quality that they possessed, the word 'Charisma' emerged
time and time again. Successful managers, those who extract successful
performance from others, it is said, have Charisma. Closer questioning
of what Charisma is leads you nowhere. The sort of responses I
got were - 'Some people have just got it’; 'Its a feeling
you get about someone else’; 'I haven't got a clue but I
know it when I see it'. Clearly there are those people whose behaviour
is an inspiration to others.
There is a significant weight of evidence that points to the existence
of Charismatic Leadership and its effect on followers. Margaret
Thatcher had charisma, but John Major lacked it. It might be argued
that Neil Kinnock had charisma - but failed, and perversely that
Blair with less charisma succeeded. But then the opposition was
different. On the other hand, insofar as Thatcher is concerned,
it could be said that she did not have any charisma until appointed
leader of the Conservative Party, after which, the fact that she
was the first female Prime Minister, invested her with charisma.
It’s also important to remember that having charisma does
not necessarily guarantee positive achievement. The sword of charisma
can be wielded on behalf good and evil. It has a double edge. It
is the dark side of charismatic influence that has probably been
publicised most. Jack Kennedy was said to be charismatic, as was
Churchill, but then so was Mussolini, and no doubt latterly Saddam
Hussein. Charismatic qualities can be used for good and evil.
In 1932 Max Weber said that 'Charisma can only be 'awakened' and
'tested'; it cannot be 'learned' or 'taught'. However, more than
40 years later Robert House said 'It is entirely possible that
charismatic leaders present themselves as highly confident and
as having a strong conviction in the moral righteousness of their
beliefs but do not indeed believe in either themselves or their
beliefs. Some leaders may have charismatic effects because of their
ability to act as though they have such confidence and convictions'.
This means that charismatic behaviours can be taught, which was
proven by research undertaken in 1989. By 1992 I was able to identify
those behaviours and have been able to develop them into training
events for all those who dreamed of being charismatic, and for
those who have it but cannot quantify it.
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