POINT OF SALE DESIGN

Designing and implementing a point of sale system for your sales force or your branch network will possibly be one of, if not the costliest project you will be likely to undertake. If track record in the financial services industry is anything to go by, it will also be the costliest mistake you and your organisation may ever make.

Chances are however, that the mistake will be covered up! Many of the point of sale systems developed over the last twenty years, individually costing anywhere between €4m and €40m each, have added little or no value to the organisations that paid for them. The project teams working on those point of sale systems knew halfway through the project that the system was flawed both in design and concept, but will have decided it career debilitating to blow the whistle.

Many point of sale systems project teams lose sight of the customer within days of the project starting, and end up with point of application processes which could have been bought at a fraction of the price. With that in mind a significant number of point of sale system training events would probably have been better not to have been delivered at all.

We found that in the majority of projects aimed at moving technology to the point of sale using laptops, salespeople, managers and trainers knew that the system was not being used in front of the customer but always say - 'I use it when it's appropriate' - which seemingly it never is.

Many point of sale systems are obsolete within twelve months.

Point of sale, well designed, well trained in, and well implemented, can revolutionize the way in which your customer experiences your sales process by making it feel like a buying process.

Insurance, pensions, mortgages, and investments do not have to be sold - people will buy them if motivated to do so.

We can provide the following services where required:

· Designing an effective point of sale system.
· Writing of the functional specification.
· Design of calculators for use at point of sale.
· Production of calculators for use at point of sale.
· Design of effective training materials for use at point of sale.
· PoS project management.
· Mediation and conduit of communication between IT, Sales & Marketing, Finance,  Administration, HR and Training departments.
· Planning, implementation and analysis of a pilot launch.
· Interviewing and assessing customer reaction.
· Field and bench testing of the system.
· Communicating with third party suppliers.
· Negotiation of contracts for supply